Juan wanted to be a doctor when he was a kid. Then a professional musician when he was a teenager. An arabist and a journalist when he started becoming and adult. And eventually he became a filmmaker probably as a result of that long path. That's where he has been fostering his career for the past seven years. However today Juan is a mix of all those other dreams, all those other Juans (except the doctor one!).


He enjoys directing, filming and editing most of his projects but works as well individually as Director, Cinematographer or Editor. His drive is to create powerful emotions in audience and to keep experimenting new ways of audiovisual expression. Pepsi, Lenovo, Nat Geo, Dubai Tourism, Pizza Hut, Puma, Nivea or Dove are some of the brands he has worked for.

He mainly works in Spain and UAE.